SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 10mo
Here are a few ways I see the PMM role evolving as AI evolves, and how to get ahead of these shifts with the right skills: Deep researchers: PMMs won't be doing 1x per year research studies to understand buyer personas. Research will be an ever-evolving, always-on approach to continuously understanding hot topics, trends, and how their buyer is evolving. Skills to master: AI-enabled research; knowing how to use AI-powerered PMM tech (e.g. our CI lead is leveraging all of the AI research capabili ...Read More
730
Views
