ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
Consistency doesn’t mean sameness. I learned that while working on a global product where EMEA, APJ, and North America all insisted they were “totally different markets.” They weren’t wrong — but the mistake was trying to rewrite the story from scratch each time. What worked was anchoring on a single core tension — the problem the product exists to solve — and letting regions localize the proof, language, and examples. The spine stayed the same. The muscles changed. If you find regions telling f ...Read More
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