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How do you tell the same story across regions and segments to ensure the message is the same

Storytelling
1 Answer
Abid Chaudhry
Abid Chaudhry•
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ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
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Consistency doesn’t mean sameness. I learned that while working on a global product where EMEA, APJ, and North America all insisted they were “totally different markets.”...
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