What are your recommendations for embedding consistency in storytelling across cross-functional teams?
1 Answer
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 7mo
This is a really hard one, particularly as organizations grow in size and complexity. But, your ability to shape market perception hinges on the consistency and disciplin...
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How do you ensure consistency in the story and storytelling within the organization across teams (Comms, Sales, Product, Marketing)?How to measure your storytelling and get different stakeholders agree on the narrative?What’s your process for getting cross-functional teams (sales, product, execs) aligned on a single brand story?What is your framework for storytelling? How does storytelling differ for the internal vs. customer facing audience, if at all?What strategy do you use to ensure everyone internally agrees on what differentiates you from competition?