Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 8mo
This is a really hard one, particularly as organizations grow in size and complexity. But, your ability to shape market perception hinges on the consistency and discipline with which you bring your message to market. This isn't to say it shouldn't be tailored situationally, but the core narrative and message need to be consistent. Some of the lessons I've learned here (often the hard way) are: Consistency Starts at the Top: It's phenomenally difficult to drive consistent adoption of a story inte ...Read More
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