Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 1y
What I like about Competitive Intelligence, is that they are doing the research that you need to be able to help you build your market position and even your messaging to a degree. I like to partner with them to get that information in order to build better and more secure messages. I also like to partner with them to create specific sales tools against specific competitors. And I've also found that my partners in Competitive Intelligence often have a pretty good pulse on a lot of things happeni ...Read More
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