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How does GTM Engineering shift the lens in a changing PMM world?

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2 Answers
Product Launches
  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 1mo

    Another very top of mind question for us. I don't see these roles as interchangeable or even dilutive. Right now my PMM team is thinking a LOT about the customer journey in an AI first world. One where our customers no longer use our software in a web UX, but they start and finish their days in an LLM. I need this group to think about the customer journey, how they speak to customers at different stages of the AI adoption cycle, etc.On the flip side the marketing engineers are providing leverage ...Read More

    386 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Kelly's framing here is exactly right. GTM Engineering isn't a threat to PMM — it's a forcing function that makes PMM sharper. When you can instrument, iterate, and measure GTM motions in near real-time, the value of vague positioning or untestable messaging narratives drops to zero. That's uncomfortable for some PMMs and clarifying for others. The lens shift I see is from "what should we say" to "what works at what moment in the funnel." GTM Engineering surfaces data on which messages convert a ...Read More

    208 Views

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