How does GTM Engineering shift the lens in a changing PMM world?

Another very top of mind question for us. I don't see these roles as interchangeable or even dilutive. Right now my PMM team is thinking a LOT about the customer journe...

Kelly's framing here is exactly right. GTM Engineering isn't a threat to PMM — it's a forcing function that makes PMM sharper. When you can instrument, iterate, and measu...