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How if at all is your team or company embracing Gen AI?

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2 Answers
Go-To-Market Strategy Launch Frameworks Launch Strategy
  1. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 1y

    We are using Gen AI in a variety of ways. You need to remember that when using AI, it is only as good as it is trained. Here are my key tips for using Gen AI (my preferred is ChatGPT Plus) in PMM: Train your instance in your instance, market, customer base, and point of view. Invest in making the model understand your way of thinking. Create custom GPTs/gems/etc for repetitive use cases, such as custom demo scripts, web copy, etc. Find ways to accelerate your team - for example, I have various s ...Read More

    6,843 Views
  2. Raina Srivastava
    Raina Srivastava

    KiwiQ.AI Head of Marketing & GTM • 1y

    As a lean team building intelligent GTM assistants, we don’t just use AI - it is critical to us to research faster, decide smarter, and ship faster. For us, Gen AI isn't a feature layer. It's at the core of both the product and the operating model. Here’s some of the AI-first thinking and workflows we have implemented: 1. Product = AI from Day 1After starting with customizable content and intelligent analytics, we are expanding our platform to be LLM-native, based on the change in search moving ...Read More

    438 Views

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