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What do you look for while hiring a junior PMM candidate, especially someone who might not have had a prior PMM experience? What assignments would you typically ask as part of recruitment?

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4 Answers
Enterprise Product Marketing
  1. Varun Krovvidi
    Varun Krovvidi

    Resolve AI Product Marketing | Formerly Google • 2y

    Product marketing is a relatively new and evolving discipline. Unlike traditional marketing roles, there's no specific educational path or degree that leads directly to a product marketing career. As a result, we often come from diverse backgrounds, bringing unique skill sets and perspectives to the table.When hiring junior PMMs, especially those without direct experience, it's essential to recognize this and look for candidates who possess the fundamental skills and mindset that can be applied ...Read More

    3,176 Views
  2. Hien Phan
    Hien Phan

    TigerData Head of Marketing • 4y

    1. writing skill: the messaging side of the marketing house, so you need to learn how to write. 
    2. presentation skill: you're not just enabling sales, but also marketing so can you present your ideas succintly 
    3. intellectual curiousity: you're task with taking new products to market or going into new segments. 

    I would look at those three as the initial pillars to gage someone who is ready to be in PMM. 

    1,565 Views
  3. Jeff Hardison
    Jeff Hardison

    Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y

    I like people who stretch themselves and try, despite all of the challenges others may perceive against them. So, I'd ask myself how has this junior candidate tried to become a product marketer?1. Have they read some books on product marketing and taking some courses (or gotten certifications)? 2. For me, writing is critical. Has this person studied writing in college, worked in journalism/blogging, or even written short stories?3. If no one has given them an opportunity to do product marketing, ...Read More

    514 Views
  4. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    Generally a great product marketer is built on three knowledge pillars:  Market Knowledge Product Knowledge Marketing Knowledge In the case of somebody brand new to product marketing, having just one of these would be fantastic. For junior roles, I'm selecting candidates based on their likelihood to develop these three areas of expertise. My go-to case assignment is asking the candidate to identify a market and segment, approximate its size, then craft a positioning statement and message for an ...Read More

    399 Views

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