Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 10mo
It depends on the size and goals of the launch, but start planning and executing on it between 4 to 12 weeks before launch. For a tier 1 launch that required multiple teams to plan together, execute on their own, and align calendars, it is good to start aligning and planning at least 12 weeks before the launch. The one caveat to this timeline is that most tech companies follow a quarterly planning cycle. This pushes the alignement stage atleast the planning cycle that happens two quarters before ...Read More
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