Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 5mo
For anything important, it should be a part of the process from the very start. It should start well before the beta, and it shouldn't stop after launch either. The reason is simple: You're not building something for the sake of building it, you're building it to grow your business. So, commercial questions need to be a part of the process early on. Who is this for? How valuable will it be to them? Is this an add-on or is it included in your standard packaging? What are the distribution channels ...Read More
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