ServiceNow VP Dev marketing, Community, Dev rel • 11mo
Don’t just hire based on headcount. Hire based on where value will break down if PMM doesn’t step in. At Postman, we built a resourcing model around: The complexity of the product surface (number of products, use cases, teams) The buyer motion (PLG vs Enterprise vs Platform) The GTM phase (Attract → Convert → Expand) For PLG, we assigned PMMs to specific “Land → Expand” responsibilities, and defined ownership of conversion funnels, onboarding, pricing, and platform upsell. For enterprise, we map ...Read More
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