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I have been doing Services Marketing for years but people do not recognise that Services Marketing is product marketing, where services is the product. What is your opinion and how do you suggest to articulate my expertise, SaaS or PMM?

Product Marketing Career Path
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Bhavika Thakkar
Bhavika Thakkar•
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Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 3mo
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I've been a SaaS, Marketplace and now AI PMM so a PMM can represent multitude of things. At it's core, Product Marketing is taking 'something' and figuring out how to mak...
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