Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo
I've been a SaaS, Marketplace and now AI PMM so a PMM can represent multitude of things. At it's core, Product Marketing is taking 'something' and figuring out how to make that 'something' a winning product/service/solution by building a strategy. I think if you're doing that with services, that can easily translate to product marketing if you're doing some of the work as below- Understanding your customer segments and building target profiles Building differentiated value prop keeping competito ...Read More
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