ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
When product and PMM aren’t aligned, you get launches that technically ship but don’t land. The product might find pockets of success, but it’s fragile. Messaging drifts, sales improvises, and positioning gets rewritten deal by deal. The healthiest teams I’ve worked with don’t treat PMM as “downstream.” PMM is in early discovery conversations, roadmap debates, and tradeoff discussions. That’s where shared language forms. If communication is weak, the product can survive. If communication is stro ...Read More
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