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In the past 3 years what is one thing you have changed in your approach to GTM strategy?

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  1. Andy Yen
    Andy Yen

    ServiceNow Global Partner Marketing Director • 10mo

    The biggest shift I've made in my approach to "GTM strategy" approach over the last three years, has been learning how to say "no" to the things that don't feel right, and the conviction to champion what I believe will drive impact across large organizations.

    I am eternally grateful to my managers, who enabled me to develop this skillset - they know who they are.

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