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How do you manage the change management that comes with implementing a new GTM strategy?

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2 Answers
Go-To-Market Strategy
  1. Andy Yen
    Andy Yen

    ServiceNow Global Partner Marketing Director • 10mo

    If you're not comfortable with navigating through change, you shouldn't be implementing a "GTM" strategy. By definition "GTM" is go-to-market, and the market is always changing - whether its your business, customer needs, or having to work with new coworkers. Within the realms of traditional marketing for a business unit, that might mean adapting to changes in priorities in leadership. In partner and alliance marketing, the stakes are higher as platforms shift, C-suite changes have drastic effec ...Read More

    478 Views
  2. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 5mo

    The details depend largely on the context of the change you're looking to drive. The size of the change, the size of your organization, your current processes and company culture, and the people involved all have a big impact. If it's truly a new GTM strategy, and not a tweak, expect several months of change (at a minimum). In larger companies, the change may need to be managed over the course of multiple years. While the specifics will vary, there's a framework I've found helpful in thinking th ...Read More

    542 Views

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