How do you manage the change management that comes with implementing a new GTM strategy?
2 Answers
ServiceNow Global Partner Marketing Director • 9mo
If you're not comfortable with navigating through change, you shouldn't be implementing a "GTM" strategy. By definition "GTM" is go-to-market, and the market is always ch...
474 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 4mo
The details depend largely on the context of the change you're looking to drive. The size of the change, the size of your organization, your current processes and company...
542 Views
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