What are the triggers to adjust your GTM strategy?
1 Answer
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
This is a good one. Ideally, you need to adjust GTM when the data, the market, or the customer tells you the story is not landing or the motion is not working. It is not ...
384 Views
Upcoming Event
Mastering Market Research
Related Questions
How does partner GTM vary when targeting enterprise vs small biz customers?What GTM strategy and implementation plan would you do for a product that is PLG (product lead growth)?How often do you assess your GTM strategy once it is in flight?How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How is AI changing Go to Market strategy and implementation? What are the opportunities vs risks here? In the past 3 years what is one thing you have changed in your approach to GTM strategy?