Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 3mo
This is a good one. Ideally, you need to adjust GTM when the data, the market, or the customer tells you the story is not landing or the motion is not working. It is not about reacting to noise. It is about recognizing patterns. Here are the main triggers I look for: 1) Conversion rates break at a specific stage If pipeline is healthy but win rates drop, or activation rates stall in a PLG funnel (for example), that is a signal. Examples: Strong demo volume but low close rate may mean messaging d ...Read More
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