Is summer (July/Aug) a viable time period for doing a product launch in B2B SaaS?
I have typically avoided July/August for important launches. We aren't targeting federal gov't where late Sept/Oct 1 budgets may be an opportunity. Has anyone has done an effective launch mid-summer? I am considering a soft launch to customers only with a more public push in the fall. Thoughts?
1 Answer
Adobe Director, Product Marketing & Strategy • 1y
It sounds like you're planning a significant launch. We typically schedule ours around major industry events or key company milestones, usually in the fall or the first q...
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