JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 7mo
Interesting question. You made me think. Thank you! Here is my opinion, open to other PoVs. The answer is yes, ultimately it's about sales and revenue, but no, you can’t measure them in the exact same way. Storytelling is a long-game asset, so you need to look at both leading and lagging indicators. If your story is connecting, you'll see stronger engagement and higher quality leads (leading indicators). If it's a great story, it will eventually show up in your win rates and deal velocity (laggi ...Read More
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