Should the effectiveness of a story-based ad, message or campaign be measured in the same way as more value-based or product-based marketing, i.e. is it all ultimately about sales, customer base, and/or revenue?

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Pallavi Vanacharla · Accepted Answer

Interesting question. You made me think. Thank you!Here is my opinion, open to other PoVs. The answer is yes, ultimately it's about sales and revenue, but no, you can’t m...

Should the effectiveness of a story-based ad, message or campaign be measured in the same way as more value-based or product-based marketing, i.e. is it all ultimately about sales, customer base, and/or revenue?

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