Salesforce Senior Director, Product Marketing • 8mo
This is difficult since there are rarely hard numbers associated with messaging. We may start seeing pipeline and bookings increase, and can attribute our story to helping drive it, but it's never a 1-1 causation. As a result, I focus on the softer metrics. Sales excitement and confidence. Customer validation. Analyst validation. If your sales team is excited about your story and confident to go evangelize it with customers -- and your customers understand your value and believe in your vision a ...Read More
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