How to measure success of landing a story/ thought leadership?
2 Answers
Salesforce Senior Director, Product Marketing • 6mo
This is difficult since there are rarely hard numbers associated with messaging. We may start seeing pipeline and bookings increase, and can attribute our story to helpin...
2349 Views
Instacart Vice President, Consumer Marketing • 6mo
Marketers can measure how successful they've been at landing a story in the following ways: Direct feedback on your message: in pre-testing prior to launch and feedback p...
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