Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y
Boiling this question down, the single core asset that underpins successful Sales Enablement is most often the Pitch Deck / customer-facing slides. To be clear, the key asset that almost always comes before this is the all important Product Marketing Brief & FAQ (note: this can have different names by company, e.g. Messaging Source Doc, Feature Fundamentals Doc, etc.). The brief is your foundational source of truth for any launch -- this will inform derivative assets like the Pitch Deck, 1 p ...Read More
605
Views
