How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does.
2 Answers
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3mo
PMM enablement impact is rarely a clean attribution problem, and pretending it is actually undermines the work. What is fair is showing that materials are being accessed,...
372 Views
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 2mo
Most teams over-index on asset views and under-index on behavior change.Basic usage metrics matter — opens, downloads, time spent — but they’re table stakes. The more mea...
218 Views
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