Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 5mo
PMM enablement impact is rarely a clean attribution problem, and pretending it is actually undermines the work. What is fair is showing that materials are being accessed, reused, and shaping conversations — and then connecting that to directional outcomes like improved stage conversion or reduced sales cycle friction. When you frame enablement measurement as pattern recognition, not precision analytics, leaders understand both the limits of the tools and the real value PMM is driving.
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