How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does.
2 Answers
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 4mo
PMM enablement impact is rarely a clean attribution problem, and pretending it is actually undermines the work. What is fair is showing that materials are being accessed,...
373 Views
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 3mo
Most teams over-index on asset views and under-index on behavior change.Basic usage metrics matter — opens, downloads, time spent — but they’re table stakes. The more mea...
218 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
How can I quantify product marketing work done for sales teams?How is AI changing sales enablement?How do you measure the success or effectiveness of your sales enablement efforts?
How to track impact of assets we create, eg pitch deck, one pager? Not as easy as creating our social content What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?