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What is the number one most important skill a PMM needs to showcase when launching a new product?

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2 Answers
  1. Ali McCourt Turhal
    Ali McCourt Turhal

    ClassDojo Head of Product Marketing • 3mo

    The ability to distill complexity into a single, clear idea that makes someone immediately understand why they should care. Everything else, the channel plan, the creative, the sales enablement, falls apart without that. And it's harder than it sounds. You're sitting in the middle of a product team that's been building for months, a sales team with a hundred different customer conversations, and an exec team with their own version of the story. Everyone thinks their thing is the most important t ...Read More

    387 Views
  2. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 3mo

    Well I'm not sure any one is more important than the other (in the greater scheme of it) but if I could only pick one I would say 'thoroughness' of your launch checklist. That is to say have you completed all the key elements for a successful launch including strong messaging/positioning, collateral, value propositions, ICPs to launch TOO, marketing alignment and activation, web updates, PR/Press, internal enablement, partner enablement and so on. There can be a lot of complexity to a launch (de ...Read More

    846 Views

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