Launch Metrics

The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and ...

This is something that requires some creativity, but it's definitely possible - and a great constraint!Any time I think about a launch, I try to think about 3 channels:Ea...

A few specific tactics that have worked:First, establish UTM discipline before launch, not after. Every asset, every email, every campaign needs tagged URLs so you can ac...

Strong content sales-enablement programs work because they help buyers make decisions faster and with less risk. In my experience, the most effective PMMs anchor enableme...

I love this question, bc you nailed it! Partner with sales and success to present the roadmap. I've worked with product to create a roadmap deck. In one organization, we ...

This is a great question to think about depending on the stage of maturity of your company and the stage of maturity of your product offering. In a scaled and mature prod...

I believe the key to having a cohesive launch narrative comes down to putting your new product into context of your existing product(s). While each product will need its ...

Misalignment here can kill so many good GTM efforts. Here's what's worked for me:Strategic Partnership, Not Just CoordinationCS and GTM need to be true partners in drivin...

I would caution on proposals as this seems like something out of PMMs control. perhaps a better metric is influenced SALs or handraisers for the product you're bringing t...

 Every launch has a goal — the key is to anchor your metrics to that goal and show early signals of traction. Success is best measured more holistically from the executio...

We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your K...

Track a mix of leading and lagging indicators, with revenue impact as the ultimate measure.It's challenging to measure the impact of product marketing and launches, but w...

Getting buzz before launch is about building curiosity without over-promising. The most effective strategy I’ve seen is a phased approach:Tease the Problem, Not the Solut...

It depends on the type of launch, but here’s some additional ways I have measured "success" in the past beyond just sign-ups and revenue:Product Engagement: We track how ...

PMs are like your close family. There are lots of heightened emotions throughout a launch—good and bad. It’s a partnership that must stay rigid because they truly are you...

Absolutely. I'm a big proponent of engaging with buyer and user communities as part of a GTM strategy. We often talk about getting the right message to the right customer...

The top 3 metrics I track to measure a B2B SaaS launch:Pipeline Generation & Acceleration: A great launch should stir up demand. Check how many new leads and MQLs it’...

I don't think there is ever one asset to rule the world or be the single solution. Instead, it's about understanding how the sales organization is structured so you align...

This is a two part question, so I'll answer in order: Measuring success: As part of your launch planning, you need to determine if this launch is going to benefit your ex...

Great question! Success metrics can vary across companies, but in my experience successful product launches consistently hinge on clear planning, targeted goals, strong c...

This question is very similar to this other answer so I'm sharing my answer from there here too:At Zendesk, we use a launch template that includes key workstreams and tea...

Based on the language you used in your question, I think you already know the answer!  Balance is the right word because the leading and lagging indicators measure very d...

I've seen this vary from top-of-funnel metrics down to MRR depending on the goal of the product. Aspects that I believe impact the KPI you ultimately choose are: What do...

This is an excellent question! Tbh, we are still experimenting with using AI as a tool to streamline and power our GTMs, and we probably don't have all the answers. So fa...

In most of my experiences sales leads in the company, it shapes decision-making and prioritization around revenue-driving activities, often creating a high-pressure, fast...

Understand that everything they plan is based on their cross-company relationships and develop your own cross-disciplinary relationships - not just with Marketing.  Deve...

This is such a good question. Product readiness is a critical factor that significantly affects the success of a product launch. But it’s a multi-faceted aspect that mean...

I would synthesize it into 3 things:  Start with the end in mind: if this launch goes well, what does it mean for the product, the company, and customers? In 6 or 12 mon...

I think its fair to assume that initial product feedback may sometimes be mixed. so It is important to capture as much of it as early as possible. At Amplitude we use a v...

Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easyThis launch was an opportunity to showcase the future of the...

Best case, I partner with the product team to define the core KPI(s) for a product launch. Often product adoption is the goal of the launch, but sometimes a product is la...

My framework for analyzing customer feedback after a launch involves implementing multiple voice of customer channels, then analyzing the data to inform our product prior...

Internal buy-in is crucial for the success of a product launch. Here are some of my tips for creating excitement and building buzz internally:Get leadership alignment and...

The biggest mistakes in managing post-launch momentum would be:Not collecting and measuring success signals (product adoption, media pickups, sign-ups, traffic, etc.) cou...

Product marketing can function and have discrete successes without a clear “core” business narrative. However, for product marketing to be successful long term, I think y...

Each launch will impact different departments. Your responsibility as a PMM or launch captain isn't to take the reigns on each activity but to give guidance and support t...

To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with m...

First question I'd ask: Why did you build this? Is it to open up new TAM? To expand ACV? To reduce churn?That should define what success looks like -- if you're trying to...

There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): Mar...

This is entirely dependent on the tier level of your product launch. How you treat a tier 1 launch vs a small feature update will ultimately change how you approach your ...

This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach...

Totally depends on the organization. I've seen it owned by the product manager, the product marketer, growth lead, etc. I'm stating the obvious here, but at some level, e...

Orient yourself and every other stakeholder to usage and adoption goals. Adoption takes time. When revenue targets are involved, adoption rates can and should serve as a ...

First is to recognize that launch is just the beginning and the work never stops. It’s important to get all the stakeholders aligned on this mentality across the organiza...

This is really two questions with very different answers: KPI's: Especially for KPI's, drawing a solid line between Product Marketing and Demand Gen is unnecessary; it co...

General best Practices surrounding enablement of any product launch, irrespective of Small, Medium, Large. The large launches get all of these and hte most attention. Sma...

For a SaaS products, Recurring Revenue is what sustains the business. Since selling to existing customers is easier and quicker than finding and converting new prospects,...

The answer is, as always, it depends :)Is the PMM the owner of the launches at the company?If yes, their KPIs can be process related; i.e. snags in as well as successes (...

The foundation to success is to thoroughly enable the influencer and key partners. This includes a much wider variety of topics than the product features themselves, it c...

Yes. Continuous monitoring of content and event performance provides key metrics that tell us what resonates with which audience, and just as important, what doesn’t perf...