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What are your top tricks for prompting AI in a way that gets you the best results for things like positioning or messaging work?

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2 Answers
  1. Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 10mo

    [Disclaimer: I totally used ChatGPT to help summarize my thinking & provide a relevant example :-P. I do all of the below and it works great!] The Prompt Formula A strong prompt usually has 4 parts: Role / Context → Who the AI assistant should “be” and what perspective it should take. “You are a senior product marketer at a B2B SaaS company…” Goal / Task → The outcome you want. Note for messaging, you'll want to state the audience the message is for + provide any context around that audience ...Read More

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  2. Jennifer Kay Corridon

    Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 9mo

    When it comes to using AI for positioning or messaging, let’s be clear: it’s not a substitute for doing the work. If you skip the core PMM activities, like understanding your audience, clarifying your value, defining your point of difference, you’ll feed AI a half-baked prompt and get garbage back. The quality of the output you'll get is only as strong as the quality of the input. It’s no different than inside a company. You don’t want stakeholders lobbing half-baked ideas over the fence and exp ...Read More

    436 Views

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