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What are your tips for developing messaging that stands out while using AI

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  1. Lara McCaskill
    Lara McCaskill

    Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • Jul 1

    Living in San Francisco, it feels like AI messaging and products are literally taking over. And it all looks the same. Here's how I am thinking about it; 1. Focus on outcomes - great that AI is making XYZ faster, easier, better, some-superlative - but to what end? What is the overall end benefit. It could be a pineapple making XZY possible, but the pineapple (the how) is only so relevant. 2. Question the value of AI in your messaging. Does it really need to be there? 3. Look at your competitive ...Read More

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