Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y
At Coinbase, we use a quarterly company-wide OKR process that helps tie marketing output directly to business goals. I’ve found it helpful to supplement this with a quarterly marketing review deck that breaks down our performance by:
What we did
What worked
What didn’t
What we learned
What’s next
Even in the absence of perfect automation, storytelling your impact through this lens with qualitative and quantitative insights helps reinforce PMM's strategic value across the org.
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