What is the best format to report out the impact on product marketing material for releases when you don't have an automated reporting processes?
2 Answers
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 10mo
At Coinbase, we use a quarterly company-wide OKR process that helps tie marketing output directly to business goals. I’ve found it helpful to supplement this with a quart...
619 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
All you need is a repeatable narrative report that ties your initiatives and efforts for a release or a quarter to the resulting revenue impact, change in market percepti...
392 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting