What is the best format to report out the impact on product marketing material for releases when you don't have an automated reporting processes?
2 Answers
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 11mo
At Coinbase, we use a quarterly company-wide OKR process that helps tie marketing output directly to business goals. I’ve found it helpful to supplement this with a quart...
620 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 3mo
All you need is a repeatable narrative report that ties your initiatives and efforts for a release or a quarter to the resulting revenue impact, change in market percepti...
392 Views
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