Snowflake Product Marketing Lead • Jun 23
The biggest challenge is getting reps to actually use your enablement. Building enablement is easier than ever to scale with the help of AI. But you can design the perfect pitch deck or ROI calculator and find out months later that Sales never touched it, or worse, built their own version because yours didn't fit how they actually sell. Reps are pragmatic. They'll use what they believe helps them win and ignore everything else, no matter how much work you put into it. So your job is to make sure ...Read More
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