What are the biggest pitfalls or time wasters for marketers who spend their time building sales enablement tools?
1 Answer
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3mo
The biggest pitfall is mistaking output for impact. PMMs burn a lot of time building “perfect” enablement — beautifully designed decks, exhaustive battlecards, detailed d...
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