Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 5mo
The biggest pitfall is mistaking output for impact. PMMs burn a lot of time building “perfect” enablement — beautifully designed decks, exhaustive battlecards, detailed docs — that sales never actually uses. If you’re not grounded in live deals and real objections, you end up overbuilding for edge cases. A good rule of thumb: if a rep wouldn’t realistically open it mid-call or reference it under pressure, it’s probably a time waster. Another trap is chasing alignment instead of effectiveness. En ...Read More
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