Iterable VP Product Marketing & GTM Strategy • 1y
In my world, product marketing and brand need to be reciprocal. As a product marketing leader, I need to understand the tone, emotion, and values that the brand wants to convey, so the messaging aligns with them. At the same time, the brand needs to deeply understand the narrative and the story we want to tell so that they can evolve the brand in ways that serve the organizational goals.
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