Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 7mo
Highly dependent on product, audience, price point, etc etc. But you can see, for example, with a lot of the vibe coding tools, they're almost entirely self-serve at the beginning of the customer journey because they're trying to show/prove value immediately...before getting you into a sales-assist funnel. However, a complex infrastructure product that needs to integrate with your entire infrastructure will likely need to be primarily sales-assisted, even if there is a self-serve/PLG mechanism a ...Read More
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