Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 9mo
I hate to give an "it depends" answer, but it does - depending on your product and primary GTM motion (high or low-touch). All product launches start with messaging and a list of assets to build. I typically expect a launch for a high-touch product to include: A messaging document Website updates A sales enablement guide A first pitch deck A leave-behind for customers (e.g. a one-pager) Email and social promotion However, that list may scale up or down depending on the tier (size) of launch. You ...Read More
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