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What tooling stack do you rely on for launch planning, asset management, analytics, and sales enablement, and why?

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2 Answers
Product Launches
  1. Courtney Kubitza
    Courtney Kubitza

    Gusto Head of Product Marketing, Accountants • 3mo

    Honestly, the tools matter less than the discipline, but the game has changed a lot with AI, and so the answer today already looks different from the one that I would have given 9-12 months ago. Here's what my stack looks like today: Launch planning: I often do my planning in Notion or a shared doc for the master launch brief (my one source of truth.) Then, use Claude to pressure-test the brief itself. I find this feedback loop and pressure-test gets me to a sharper first pass in minutes, that u ...Read More

    712 Views
  2. Shafiq Shivji
    Shafiq Shivji

    CloudBees VP of Product Marketing • 3mo

    In my humble opinion, the specific tool matters less than having a centralized system of record that people actually use. For launch planning, Google Sheets is my go-to. I've built intricate launch plans in Smartsheet with dependencies mapped, tried Asana once, but got frustrated with the UI and went back to Sheets. The last launch my team ran here at CloudBees, they kept it dead simple: a launch hub on Confluence. It worked. The discipline of keeping things centralized and accessible to the rig ...Read More

    408 Views

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