When you're new at a company, how do you determine the most critical area for initial market research?
6 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
Use AI to analyze customer calls and identify patterns that can inform your content strategy.Take those recorded customer calls, feed them into Claude or ChatGPT, and ext...
668 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
Leverage call recording tools like Gong to quickly understand your customers' perspectives.Tools like Gong and Outreach are incredibly powerful for understanding your cus...
410 Views
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Atlassian, Wiz, Splunk, Ting
Use LinkedIn as a free market research tool by following your customers, competitors, and industry influencers.One free approach I use is turning LinkedIn into my market ...
427 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
If you don't know where to start, begin with customer research and then identify what's hindering your go-to-market efforts.Start by understanding your audience - their p...
407 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
Focus on what you don't know, starting with fundamental questions about your customers and why they choose you.When joining a company, the question isn't what research to...
399 Views
Airtable Senior Director, Product Marketing • 11mo
Start by understanding your audience - that's the foundation for everything else you'll do as a product marketer.As a product marketer, your most important task is unders...
450 Views
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