Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
The biggest challenge isn't generating insights - it's preventing them from becoming shelfware. Here's how I ensure research drives real business impact: Start with clear decision-making objectives - Before any research begins, I define exactly what decision or action it will inform. This prevents the "interesting but not actionable" trap. Build credibility through triangulation - Qualitative insights backed by quantitative analysis carry exponentially more weight than qual alone. I always layer ...Read More
2,129
Views
