Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
I always start with my research guidebook template. Here's my step-by-step process: Research Brief development - This is where I get crystal clear on what decision or action the research will inform. I also document existing insights to avoid researching what we already know, as well as my existing hypotheses. Kick-off alignment session - I use this meeting to align stakeholders on the research approach, test stimuli, and recruitment criteria. Getting everyone on the same page here prevents scop ...Read More
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