SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 10mo
This is really relevant to our PMM team at SurveyMonkey, a mostly digital business heavily influenced by organic search. AI has fundamentally changed the way people search: They are using more tools They are asking more detailed, specific questions And in many cases, searchers are getting everything they need to answer a question right in the search result, without needing to click through to the source websites. Here are 3 things PMM is more heavily focused on, given the rise of AI search: Buil ...Read More
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