Behind The Scenes: Consumer Product Marketing
Hosted by Meredith Davis
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns. If you’ve ever build a campaign that helps connect people with products in a truly authentic way.
Behind The Scenes: Consumer Product Marketing
Amber Finlay
Nike Sr Director, Product Marketing, SNKRS
A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
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In this interview Meredith and Amber discuss Nike’s recent launch of the Nike SNKRS App, a digital platform focused on serving a passionate community of sneaker lovers. This high traffic app serves over 5+ million users on a weekly basis! Tune in to hear the role of PMM in launching Nike’s fastes...more
Behind The Scenes: Consumer Product Marketing
Caroline Walthall
Quizlet Director of Product and Lifecycle Marketing
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
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A deep dive on the insights that went into influencing product teams ahead of their recent launch, explanations. Quizlet aims to shape the future of learning and is the most popular studying tool in the US. Tune in to hear the role of market insights and research as they were approaching one of t...more
Behind The Scenes: Consumer Product Marketing
Katie Levinson
MyFitnessPal Vice President Product Marketing
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
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Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serv...more
Behind The Scenes: Consumer Product Marketing
Mike Polner
Discord Head of Marketing
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
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We’ve talked about the creator economy, but this week we’re learning more about the connection economy. Cameo is a product loved by both talent and fans, where you can request to get a personalized video from a celebrity of your choice. A day maker for sure, this product is a win-win in the marke...more
Behind The Scenes: Consumer Product Marketing
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
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One of the most common questions that couples get is “how’d you meet?” Beginning in 2004, OkCupid has begun being a part of people’s stories - solving the pain points of finding a partner with the same core values and interests. Through data analysis and custom designed algorithms, OkCupid’s plat...more
Behind The Scenes: Consumer Product Marketing
Ryan Goldman
Speedata Senior Vice President of Marketing (interim)
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed...more
Behind The Scenes: Consumer Product Marketing
Eileen Buenviaje Reyes
1Password VP, Product Marketing
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
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Behind The Scenes: Consumer Product Marketing
Jameelah Calhoun
Eventbrite VP, Global Head of Product Marketing
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
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Behind The Scenes: Consumer Product Marketing
Lara McCaskill
Atlassian Principal Product Marketing Manager
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
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Behind The Scenes: Consumer Product Marketing
Brianne Shally
Nextdoor Ex-Head of Product Marketing
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
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Behind The Scenes: Consumer Product Marketing
Mansi Kothari
Maven Clinic Product Lead
Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic
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Behind The Scenes: Consumer Product Marketing
Adam Weigand
Coinbase Director, Product Marketing
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
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Behind The Scenes: Consumer Product Marketing
Stephen Baloglu
Adobe Director of Product Marketing
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
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Connect with Stephen on LinkedIn.
Join Stephen on Sharebird.
Behind The Scenes: Consumer Product Marketing
Nora Niebruegge Bowers
Disney Product Marketing
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
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Behind The Scenes: Consumer Product Marketing
Meg Donovan
UnitedMasters VP of Marketing
The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber
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Behind The Scenes: Consumer Product Marketing
Alex Chahin
Titan VP of Marketing
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
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