👋 Caroline Silverkorn
Hi all, my name is Caroline (Walthall) Silverkorn. 👋
💼 Job: Director of Product Marketing at Freed. Formerly Quizlet, Udemy, San Francisco Ballet.
📍 Location: SF East Bay (Moraga, CA)
🍦 Favorite ice cream flavor: Matcha Doodle (Humphrey Slocombe)
Content
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
The three biggest things that have helped me build influence as a product marketer have been:1) Understanding the big picture workings of the business, including how you ...
3650 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
I love this question because it’s a challenge I’ve certainly faced in conducting segmentation and persona work. The reality is that different stakeholders need different ...
3237 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y
Great question! I think this is always a great aspiration, because when you do it right, you can empower your whole company to be much more self-service in how they tap i...
2772 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
We have a product pod structure at Quizlet. Each product pod has 1-2 very clear business goals and usually owns certain product lines or domain areas. Every pod has a PM,...
2078 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
Beyond the 5 “don’t”s I listed in another question, here are two others: Not having tight enough clarity and communication about what the launch stages look like for all...
2034 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
If you can get it, the most important thing is executive buy-in for a team structure that honors marketing not just in the end phase, but also as a crucial thought partne...
1989 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
If your industry thrives on frequent technology updates, quarterly can make sense, or potentially even more frequently than that. It really comes down to how you balance ...
1916 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Yes! I can relate! Feature-level messages are so limited on the marketing side. Part of your job as PMM is help recommend the best way to 1) connect features benefits, 2...
1727 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Other than the things already mentioned throughout my answers (relationship building, offering to facilitate planning sessions, etc.), I would also try to show them your ...
1699 Views
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
I would bake in as much buffer time as you can in your marketing timelines. If they have a track record of not shipping on time, I'd start assuming that. If your product ...
1680 Views
Credentials & Highlights
Director of Product Marketing at Freed
Formerly Quizlet, Udemy, San Francisco Ballet
Product Marketing AMA Contributor
Studied at Columbia University
Lives In San Francisco, CA
Knows About Product Launches, Influencing without Authority, Influencing the Product Roadmap, Gro...more