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Do you see these as separate, complementary, the same thing, or else?
How does your company define the difference between product marketing and integrated / brand / customer marketing?
Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
What are the pains and best practices to set up a customer advisory board? Are there good examples to look at? Our goal with the customer advisory board is to help us retain customers.