Product Marketing - Messaging Tags

Communities

Product MarketingProduct ManagementDemand GenerationRevenue OperationsSalesCustomer Success

Mentors About Us

Product Marketing

Messaging

I struggle to get the best concise messaging quickly, do you have any tips or frameworks, or is this just a skill?

2 Answers

How do you measure the impact of product marketing in your company?

The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?

7 Answers

How often do you recommend refining your story?

1 Answer

Shopify has a diverse audience. How do you ensure consistency and clarity when marketing to them?

1 Answer

How do you get alignment across the org in the story and messaging?

6 Answers

How has AI impacted developer marketing messaging? What new messaging techniques can PMMs adopt to be more effective because of AI?

1 Answer

What are you best practices for creating differentiated messaging while still keeping it simple/not too full of jargon so it best resonates with customers?

2 Answers

In your opinion, how much time and effort does messaging & positioning for a product take?

Assume you're starting from scratch, as a new hire or launching a new product

2 Answers

What are the specific tools and frameworks you use to create positioning and messaging?

2 Answers

What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?

6 Answers

How to test messaging properly and convince leaders to change messaging that is not resonating?

Sometimes leaders fall in love with a phrase they've heard and it's hard to get them to use the agreed upon messaging. What proof points can you share that messaging resonates or not?

2 Answers

Can you share your tips on making a great analyst briefing deck?

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

8 Answers

After you have developed messaging, how do you put it to practical use?

3 Answers

How do you ensure that features that your company launches are being used by the customers or not?

If you are launching new features every month, then what do you do if some features are not used the way intended to? Do you follow up with the customers?

1 Answer

How do you ensure that your messaging framework gets implemented company-wide?

2 Answers

What are the steps to tell a compelling platform story while focusing on individual products?

2 Answers

What is a good way to organize internal messaging docs for a product with many vertical use cases?

1 Answer

How do you validate your messaging and positioning once you've already finalized them?

7 Answers

Can you validate product messaging via website testing on a small percentage of traffic?

3 Answers

How do you handle disagreements about who is the ICP for your product?

You feel the need to message on point for an ICP type "A", but you're getting pushback from the team that the ICP is "G". Should you follow you gut or do some form of A/B to please everyone?

2 Answers

Do you have any books you'd recommend to get better at messaging?

4 Answers

Please describe the best process to validate messaging with prospects? With existing customers?

2 Answers

What is a strategic way to develop messaging for a launch and then continuously update it to align with market feedback? How much data do we need before we update messaging?

2 Answers

How would you start the process to create a new product category?

2 Answers

How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests

1 Answer

Can you share an example of how you built messaging for a product launch?

Not the framework used, but the actual process flow from start to finish using a previous product launch.

2 Answers

How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

12 Answers

What are some practical frameworks that you use to consistently tell better stories?

12 Answers

What does an ideal messaging and positioning doc look like to you? Could you run through an example?

1 Answer

How do you decide between the core vs. the non core offerings when doing messaging?

2 Answers

How should we be using AI to streamline our operations internally to personalize messaging?

1 Answer

How do you use the data and insights to tell better stories?

2 Answers

How do you measure the success of your storytelling efforts?