Messaging

Grace Kuo
Grace Kuo
Chan Zuckerberg Initiative Product MarketingOctober 25
This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is for the customer. A practice I take is by asking a series of questions that will help you narrow in and articulate the customer......Read More
768 Views
Maureen Sitterson
Maureen Sitterson
Etsy Senior Director, Product MarketingOctober 25
This happens a lot as a Product Marketer! While it's great to take multiple stakeholders opinions into account, product marketers have a unique vantage point in their organization that enables them to see the broader company context in a way that not all teams have access to. To manage conflictin......Read More
734 Views
Maureen Sitterson
Maureen Sitterson
Etsy Senior Director, Product MarketingOctober 25
Leaning on research and data to project the impact of new messaging and show internal teams why it will matter to customers is most effective. This could come in many formats - showing the potential size of the business opportunity or showing how customers are currently responding to messaging ar......Read More
993 Views
Nami Sung
Nami Sung
Ramp VP of Product MarketingOctober 24
I need to unpack this in therapy but for some not-yet-fully-explored reason, I hate messaging houses and marchitecture like that. Perhaps it feels like it's forcing structure. Perhaps it feels too permanent and untouchable (because it's housed??). Not sure. But I do concede that they can be usefu......Read More
936 Views
How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
2 Answers
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingFebruary 27
If you're creating a two-pager sales enablement asset, always assume it will be shared externally at some point, so make it so that if it gets in the hands of a prospect, the branding is the same, and the information isn't confidential. Without knowing much about your product or audience, I woul......Read More
716 Views
1 Answer
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingApril 12
To help with this, you must think like you're new to tech or the industry. Even if you don't use it in external-facing messaging, you need to gather as much info as possible to help craft it and enable your internal teams. While "serverless" or "fully managed" may mean something to your champio......Read More
49 Views
2 Answers
Nami Sung
Nami Sung
Ramp VP of Product MarketingOctober 24
Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, but once again, thinking and typing fast right now. This question is a bit vague, so I'm going to take some liberties with my......Read More
486 Views
1 Answer
Ashley Faus
Ashley Faus
Atlassian Head of Lifecycle Marketing, PortfolioOctober 25
Step 1: Create a DACI DACI stands for: Driver Approver Contributor Informed You can grab a free template: https://www.atlassian.com/team-playbook/plays/daci The Driver is responsible for making sure all stakeholders are aware of what’s happening, gathering information, getting questions answe......Read More
1335 Views
1 Answer
Maureen Sitterson
Maureen Sitterson
Etsy Senior Director, Product MarketingOctober 25
I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with several stakeholders throughout the messaging development process. Landing a strong brief and aligning on it with all key stake......Read More
696 Views
2 Answers
Aneri Shah
Aneri Shah
Ethos Head of Marketing, B2BOctober 26

Here's my messaging framework! Feel free to make a copy and try it yourself.

703 Views