Payscale VP, GTM Operations & Business Intelligence • 1y
At a previous company, we had just implemented a hunter/farmer split across our GTM team. As is common during those transitions, there was a lot of skepticism about account quality and data integrity in Salesforce, which made building territories incredibly difficult. To solve for this, I partnered with a platform called GoodFit.io, which uses external signals, including firmographics, website traffic patterns, funding history, and product intent, to score the likelihood of an account being a st ...Read More
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