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How do you account for new product launches or market expansions in your revenue forecasts?

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1 Answers
  1. Zeina Marcotte
    Zeina Marcotte

    LinkedIn Senior Director, Strategic Accounts - LMS Sales Operations • 7mo

    I’ll answer this question from a lens of long-range forecasting and planning. New product launches and market expansions require a different forecasting approach than your core business. I’ve historically separated our "organic" from "inorganic" revenue. Organic business: Forecast using our standard methodology—historical trends, pipeline analysis, sales productivity Inorganic business: Model new products and markets separately as an overlay with assumption-driven inputs. Build multiple scenario ...Read More

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