Payscale VP, GTM Operations & Business Intelligence • 1y
You have to treat innovation as a structured process, not a side hustle. The best way to balance cutting-edge technology with operational stability is to build a gating framework, something that ensures new technology is evaluated against the reality of data security, systems governance, and change management readiness before anything ever goes live. When vetting a new martech solution, we typically evaluate it across four lenses: Business Alignment – Is this solving a real pain or enabling a st ...Read More
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