RevOps professionals have a lot to offer other parts of the business. They have valuable experience driving GoToMarket strategies, improving processes, leveraging technology to improve productivity, using data to tell stories, and much more. These are valuable skills that are easily transferrable to other parts of the business.
In high-growth SaaS companies, bookings are king. As a result, sales/marketing typically gets the majotiry of budget for tools & tech. RevOps professionals can take the great experience they get in sales/marketing and apply it to other parts of the business that typically don't have similar resources.
In fact, I am in the process of taking many of the best-practices we've implemented in sales/marketing and applying them to our customer implementation team.
It's tough to get hired into RevOps straight out of school. The best path to go straight into RevOps is to get an internship. We've had some amazing interns that joined us as full-time associates upon graduation. As an intern, you'll get valuable exposure to the organzation and can determine if RevOps is right for you.
Other things I look for in recent graduates:
In my opinion, soft skills are more imporatnt than hard in this role; however, there are a few hard skills that are important:
That's a tough one. A few ideas:
I've hired many RevOps professionals with diverse backgrounds. But they all have several things in common:
Soft skills are most important. Hard skills can be learned. The majority of my team did not have RevOps experience prior to joining Paycor. We have some amazing Salesforce and Marketo admins that had not used these apps in the past. Hire smart people that are quick learners and teach them what they need to know.
I actually did both! Earlier in my career I was a marketing leader and was resonsible for demand generation. I was always passionate about leveraging technology and measuring the impact that marketing has on the business. I was an early adopter of Salesforce and Marketo, and leveraged these tools to show an ROI on our marketing campaigns. This experience made be a better RevOps leader because I understand how the marketing machine works and can support them through process, technology, and analytics.
If you're in sales or marketing today, and love working with tech/data, consider a move to RevOps!