What are some KPIs that you find over-hyped and/or unimportant?

This is a great question. A big one for me is Total Pipeline, or Rolling 12 pipeline. I don't think that metric tells you much without additional context. Sometimes ...

What are some KPIs that you find over-hyped and/or unimportant?Any metric that may look impressive but doesn’t really move the needle on the business is over-hyped or uni...

Here are some pitfalls I've seen when defining rev ops KPIs:Focusing on just lagging indicatorsMissing KPIs that cover the entire GTM market teamFocusing on generic leadi...

So I may get drummed out of the Sales Strategy business for this answer, but I would have to say "raw" Pipe Generation. Yes Yes I know thats crazy! I very specifically in...

This might be a little controversial, but I think a lot of the multi-touch media mix attribution models you'll see from vendors and companies are supremely over-hyped UNL...

● Over-hyped: Vanity metrics like social media impressions or raw lead counts without qualification.

I don't think there are many RevOps-related KPIs that are over-hyped or completely unimportant (we're not dealing with Community-Adjusted EBITDA here). The important thin...

When selecting KPIs for Revenue Operations (RevOps), it’s essential to pass each potential metric through the “so what” test, ensuring it aligns with our organisational g...