What are the biggest challenges you're facing when it comes to marketing and sales alignment?

We recently started selling a new product and so our key challenges are:Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer...

The biggest challenge is often misaligned definitions and expectations. Marketing thinks they're delivering quality leads, while sales feels they're getting poor prospect...

Challenges are often down to a lack of shared vision and rhythm between teams. Addressing them usually means implementing regular check-ins (such as fortnightly Sales+Mar...