How do you size/tier GTMs? What are some of the best ways to dive into competitive intelligence?
Etsy Director of Seller Product Marketing • 9mo
Good questions! First, I like to think about tiering GTMs based on size of impact, complexity, and target audience. Based on that, I typically group GTMs into three categ...
9447 Views
LinkedIn Director of Product Marketing • 1y
Regarding GTM tiering... We have three tiers for our GTMs. Tier 1 is generally reserved for the products that have the most commercial/revenue upside and/or the greate...
2614 Views
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Moloco Product Marketing Director • 1y
I gave some thinking on GTM tiering in a previous answer so to expand with a few examples using a 3-tier system: Example: Tier 1: Flagship product launch (e.g., a new h...
849 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y
Generally, for tiering GTM Launches, I like to think about the extent to which the product experience & how we market the product changes. Here's the tiering system I...
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