What information sources do you use to create buyer/user personas?
5 Answers
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
Great question. When creating buyer personas, you’re ideally using data from current, prospective, and churned customers to create archetypes of your buyers. The goal is ...
4526 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
We just went through this exercise at Momentive, focusing specifically on building buyer persona "packs" – a collection of materials to help our broader organization unde...
4798 Views
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Glassdoor Director of Market Insights • 3y
There are a few different ways to go about creating personas (which may be more closely aligned to “archetypes” or “segments” depending on the terminology your organizati...
12811 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 2y
When I was running user research for Abstract SDK, my product marketing team used 11 sources of getting research data for forming user personas. It included Zendesk ticke...
447 Views
KPI Sense Chief Executive Officer • 6y
Mary's answer is very good, and comprehensive, and many would do well to simply follow it. For those who enjoy a slightly more spirited debate on the nuances of persona d...
1090 Views
Related Questions
How and where do you store your buyer personas, messaging and positioning?
What is the format that you use?
How do you create buyer personas without having conversations with those personas?What is your process for developing buyer personas for a new product launch? Can you outline the best structure and format for user personas that are useful across the org?How do you organize/synethize data for creating personas?What are your best sources to ensure you're uncovering everything relevant in the market?