What are short and sweet messaging templates or frameworks that you and your team use?

Here are two I posted earlier in this session. Positioning Statement - this is typically the foundation of any product/GTM positioning. [Target Customer] For: describe who you're targeting your produ

At a high level, for product messaging, you should have these things: Elevator Pitch Unique Value Proposition Competitive Positioning Supporting Proof Points For persona messaging, add: Buyer Perso

Hi all - great to be with you here today live from my home office and spinning vinyl on my turn table as I answer your questions! In terms of sweet messaging templates, I generally go back to the Cro

A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solution/product. At Atlassian, we of