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I am looking for messaging templates. Our team is looking for something short and sweet. If you have a template you can share, that would be great.
4 answers
All related (62)
William Davis
Vice President of Product Marketing at Workato September 28
Here are two I posted earlier in this session. Positioning Statement - this is typically the foundation of any product/GTM positioning. [Target Customer] For: describe who you're targeting your produ
Aliza Edelstein
Sr. Director of Product Marketing at Brex December 2
At a high level, for product messaging, you should have these things: Elevator Pitch Unique Value Proposition Competitive Positioning Supporting Proof Points For persona messaging, add: Buyer Perso
Elizabeth Brigham
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College April 28
Hi all - great to be with you here today live from my home office and spinning vinyl on my turn table as I answer your questions! In terms of sweet messaging templates, I generally go back to the Cro
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, LyftNovember 18
A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solution/product. At Atlassian, we of