All related (11)
Ryane Bohm
Director, Product Marketing, Gong.io | Formerly Salesforce, GEApril 13
Product Marketers are experts in soft skills, and there is a never-ending array of skills I see in the most Successful PMMs. Let's boil it down to a few: 1. Communication: One of the defining attributes of a successful product marketer is strong communication skills. PMMs need to be able to articulate complex thoughts in a clear and concise way - both in written and verbal formats - and have the ability to present those ideas thoughtfully. 2. Emotional Intelligence: To be successful, you need to be able to build strong relationships with Product Management, Sales, Enablement, Engineering,...
Marcus Andrews
Director of Product Marketing, PendoDecember 15
Here are the biggest 2 - communication and teamwork.  PMMs are one of the most cross functional roles in marketing / most companies. You have to be able to bring teams together and create momentum where none exists. This is hard to do if you're not a good collaborater / teammate. Skills like empathy, low ego, enthusiasm, transparency, and more come in real handy here.  The other big one is communication. Maybe it's controversial but PMM is a communications job. A huge part of our value is taking product updates and packaging and positioing them so they are easier to understand and sell or...
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach, November 19
For me personally, it's really straightforward: 1) high EQ, 2) strong written and verbal communication skills, 3) empathy. As product marketer, you are constantly working with 5 core audiences (executives, customers, sales, marketing, product management) and you need to be able to connect with all of them, albeit in somewhat different ways. Developing those 3 capabilities listed above will allow you to do that. Empathy here to me means not just the ability to listen, but taking it to the next level, which is the ability to understand others’ perspectives. Empathy allows one to think creati...
Tracy Montour
Head of Product Marketing, HiredScoreJuly 27
Curiosity, influence, prioritization, and perserverance.  PMMs must be able to go deep and dig in to answer the most important question of all time - why? PMMs must be able to drive cross-functional change and influence in all directions. PMMs must be able to say no to protect their yes.  PMMs must be able to perservere in the face of challenges and find creative ways to thrive.
Marcus Andrews
Director of Product Marketing, Pendo.io
Not sure if these are "technical skills" Product Marketing isn't a technical job, it's a communications job. But the three biggest hard skills that will help you succeed in PMM and that I interview for are.  Creative Generalist: Does the candidate bring a strong generalist marketing background. Do they understand the basics of demand gend, design, brand, video, etc. PMM is one place having a broad set of experiences is truly helpful.  Excellent Storyteller: Can the candidate tell a persuavie product driven story? Can they clearly communicate a complicated technical product? Can they write...
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach,
I suppose that answer varies for everyone. For me, it was simply about being more comfortable with marketing than with product management. I didn’t really know what product marketing was until a few years into my marketing career but once I got into it, I loved it. In hindsight, I don't regret it for a second. Having said that, there is obviously an overlap and each position must intimately understand the other. 
Valerie Angelkos
Product Marketing Lead, Plaid | Formerly Google
I think it depends ultimately on what the team needs. In a highly technical area, I'd value industry and product knowledge highly, as long as the person is then coachable and open to learn on other areas within the PMM world. In a not so technical area, I'd prioritize PMM skillsets over other areas. Soft skills should be part of the package either way, aligned with the value of your team and company. Ultimately the goal is to find the right balance and bring different perspectives so the team can learn from each other as well.
Robert McGrath
Vice President Global Marketing, CalypsoAI
Having a culture of openness and transparency across the team. Strong support in the development and alignment with each individual PMMs career & skill development roadmap. Finally, you offer interesting and stretching projectsthat spike passions and, as a manager, give your team the guardrails to operate and then, get out of their way!
Liz Tassey (she/her)
VP of Marketing, Blueocean.ai
1. Messaging and storytelling: this continues to be the hallmark of a great PMM. In particular, really leaning in on differentiation and value to the customer (not speeds and feeds) while also simplifying concepts down in a memorable way that makes it easy for sales to land, marketing to build copy and content, and ultimately, the customer to understand. I sometimes joke that PMMs like ALL the words...but we don't need to use them ALL the time. Being able to really tell a compelling story that connects with the customer, and romances the product in the way that ...
Ryane Bohm
Director, Product Marketing, Gong | Formerly Salesforce, GE
I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR summary help with this. Make sure there is a crisp ask or offering at the end if you are hoping for a next step And as you would with anybody you work with, be respectful of their time!