What are the most important soft skills to have as a product marketing professional?

Here are the biggest 2 - communication and teamwork.  PMMs are one of the most cross functional roles in marketing / most companies. You have to be able to bring teams together and create momentum where none exists. This is hard to do if you're not a good collaborater / teammate. Skills like empathy, low ego, enthusiasm, transparency, and more come in real handy here.  The other big one is communication. Maybe it's controversial but PMM is a communications job. A huge part of our value is taking ...Read More

Product Marketers are experts in soft skills, and there is a never-ending array of skills I see in the most Successful PMMs. Let's boil it down to a few: 1. Communication: One of the defining attributes of a successful product marketer is strong communication skills. PMMs need to be able to articulate complex thoughts in a clear and concise way - both in written and verbal formats - and have the ability to present those ideas thoughtfully. 2. Emotional Intelligence: To be successful, you need to ...Read More

Soft skills define how successful PMM will be in communication and collaboration with other teams. From my POV the most critical soft skills are: Hight empathy (towards other teams and users) Love for cross-functional collaboration (natural desire to collaborate not compete) Adapting to changes and bias toward speed (priorities change, so we need to be adaptive)  Skill to build a structure from chaos (we deal with many inputs from other teams, as well as many last-minute requests) Ability to lea ...Read More

For me personally, it's really straightforward: 1) high EQ, 2) strong written and verbal communication skills, 3) empathy. As product marketer, you are constantly working with 5 core audiences (executives, customers, sales, marketing, product management) and you need to be able to connect with all of them, albeit in somewhat different ways. Developing those 3 capabilities listed above will allow you to do that. Empathy here to me means not just the ability to listen, but taking it to the next le ...Read More