People's definition of 'hard skills' may differ depending on where they work, what the sales organization makeup is, and what product/platform they are selling. In my experience, the 'gold standard' sales leaders have a few attributes in common when it comes to 'hard skills'. For instance all seem to possess the ability to be dangerous with their technical skills, and business skills - similar to what we would may say about someone outside of work: they are book smart, and street smart. Strong leaders can keep up with the IT and Platform executives, but can also 'wow' prospects and partners with their ability to tell an effective story. Also, they appear to be educated and comfortable with the 'best of breed' platforms and applications, ensuring they stay on topic of the latest in tech. Finally, the strongest leaders I have worked alongside all have deep analytical skills that are super impactful to the sales organization including data analysis, research, creativity in problem solving, and are wonderful communicators.

Staying up to date: It’s important to pick a medium that you like for content. Whether it is Linkedin, podcasts, email newsletter, or chat based slack groups, you want to make sure you are setting yourself up for success. If the content goes unread or unlistened to, you won’t build a consistent learning habit. Personally, I find the most value in content forums where you can engage and ask follow up questions, hear multiple opinions on a particular matter, and even reach out the the original writer for a 1-1 chat! Another underutilized source of knowledge for industry trends is content from Sales Development technology vendors. It’s imperative that they stay on the cutting edge, so following a few top vendors on Linkedin will allow you to see what future the tools are preparing for. Avoiding the noise: There can be a great amount of value in public best practices. That said, there is risk in assuming that something that works for someone else will also work for you, or for implementing changes to something when you are already seeing above-average results. For example, if your content is getting a 20% reply rate, you may not want to adopt the “best practice” that moved someone else's team from a 10% to 15% reply rate. Having your own benchmarks and running your own A/B tests can help you determine where you should be altering your SDR motion, and where you should keep yours in place. Then, you can proactively search for interesting ideas to test in areas you are performing below benchmark. 

I am a firm believer of meritocracy. So when it comes to pay raise especially in sales roles it should be very black and white for a sales rep to determine when would they qualify for a pay raise. It should be very easy for sales people to chart out their salary hikes based on their performance. The more consistent you are in delivering and over achieving your targets, the faster you should get to your pay raise. Needless to say, that there is no compromise when it comes to ethics and integrity when you are achieveing your targets.

In order to get a better understanding of what you could be walking into, I suggest asking the question "What is your biggest problem and can I help solve it?" It shows genuine interest in the interviewer's pains/goals and enables you to see how you can make an impact. Aside from this key question, always make sure to check out these resources before stepping into the interview. 1. Company Website: Familiarize yourself with the company's products or services, mission, values, financials and recent announcements. 2. LinkedIn: Research the hiring manager and other key stakeholders to gain insights into their backgrounds and professional interests. 3. Glassdoor or RepVue: Read reviews from current or former employees to learn about the company culture, interview process, and potential interview questions.

I really like this question because it's so true! Leadership can break a lot of trust by implementing incorrect KPIs for a segment. Experienced sellers will get angry they are treated like SDRs, etc. The best thing leaders can do is watch, listen, observe, and then replicate. What have the most successful reps done in this position? Are they having 10 calls a week, 2 on-sites a month, and 1 "high value activity" a quarter (like exec intro, hackathon, etc)? Standardize from the top and make excellence the norm.

Navigating tactical opportunities within our enterprise accounts is a challenging but vital aspect of my role. My team focuses on deals that align with our clients' strategic objectives. On average, each AE handles 3 to 5 opportunities per month. While many of the key stakeholders remain consistent (sponsor, procurement, key decision maker), the diverse nature of our products means managing these deals can be intricate and time-intensive. Understanding each product and its customer-centric benefits is crucial. This insight allows us to align and prioritize opportunities effectively. Once consensus is reached, establishing a mutual close plan with specific steps and responsible parties becomes much smoother. When execution is spot-on, and the product's benefits are acknowledged, quantified, and a timeline is set, the rest of the sales cycle shifts towards project management and ensuring accountability, rather than traditional selling. This approach ensures that our efforts are laser-focused on delivering value and driving outcomes for our clients in line with their strategic vision.

From my experience, most candidates coming into an interview put their best foot forward and perform well, however, here are some of the most common pitfalls before, during, and after a sales interview... 1) Lack of Preparation - candidates who have not done even surface level research on the following is a massive red flag: * The company - reviewing the website, blog, etc. to understand what we do * Myself and the other interviewers - looking at the LinkedIn/social presences of those who they are meeting with * The job itself - reading & understanding the job description, and * The product - signing up for a free trial if there is one and at the very least understanding the basic value proposition 2) Lack of Narrative - being able to effectively tell your personal story & professional story is critical and usually one of the first questions asked during an interview ("So tell me about yourself"). Not only does this give the interviewer a deeper understanding about your career & the decisions you've made along the way, but it also gauges your ability to effectively craft a narrative. Make sure you practice it over & over, until you have it just right! And also make sure you can articulate what you are looking for in your next role/company, and do not be afraid to be explicit about it. If the role/company isn't a fit, it's best to identify & address it early. 3) Not Following Instructions - usually this comes up during a role-play, demo, or craft demonstration, but I can't tell you how many candidates have ended up falling out of the hiring funnel for not following instructions in a prompt given during later stages of the interview. Hint: if there is something you don't fully understand or is vague around the expectations that have been asked of you, then make sure you contact the recruiter or hiring manager to get clarity. 4) Asking Non-Relevant or No Questions - typically at the end of an interview, there will be an opportunity for you to ask your questions. Make sure those questions are relevant to the person you are speaking with and avoid asking questions you could easily research on your own ("so what does the company do", or "who are some of your competitors", etc.). Non-relevant questions signal a lack of research, preparation, and engagement. And worst of all is asking no questions at all! 5) Not "Closing" at the End - especially for a sales role, I expect candidates to be willing to ask hard questions and "close" at the end of a call. If you are not able to ask questions like the following, then how could I expect you to ask hard questions & close with a prospect or customer: * "So after meeting with me, are there any questions or concerns you may have outstanding?" * "Is there any reason you would not feel comfortable recommending me to move into the next round of the interview process?" And at the very least make sure you are clear on the expectations, next steps, and timing of the remainder of the interview process. 6) Not Following Up - at the end of every sales conversation, there is an expected follow up recapping the discussion & making explicit the next steps. The same is true for an interview. Call me old school, but if a candidate does not follow up with me after an interview, it's a signal they are not engaged, or worse, not capable of crafting an effective follow up message. The hand-written note is a thing of the past. If you have my email address, send me a message and if not (or you're just looking for another touchpoint), then connect with & message me on LinkedIn.

Here are a few good OKRs that I focus on within my region: * Objective: Increase Revenue Growth * Result: Increase sales stage conversation rate by x % * Result: Increase average deal size by x % * Objective: Enhance Customer Retention & Satisfaction * Result: Increase net dollar retention rate for existing enterprise clients * Result: Generate a certain percentage of revenue from upselling and expanding customers. * Objective: Optimize Sales Process & Efficiency * Result: Decrease sales cycle duration by x % * Result: Improve win rate of inbound qualified leads * Result: Implement a new tool such as CI to improve productivity

Some questions I like to ask are: * Tell me about a time you missed your goals. What happened? (Answer should explain why the person missed goal, what lessons they learned from it and how they've been performing since) * What is a piece of critical feedback you've received from a client, colleague or manager in the past? (Answer should show the person's ability to be coached and take action on feedback) * Tell me about a time you had to re-motivate yourself during a difficult time. How did you do it? (Answer should show the interviewer what the person is motivated by and how they continue to keep themselves motivated when they encounter roadblocks in the role) * What approach would you take in the first 30/60/90 days to ramp up? (Answer should show how the person is thinking about setting themselves up for success. Are they just depending on onboarding and training to get them there? Do they have other ideas on how to prepare for success?) * What is something you don't enjoy doing? Can you give me an example of what your pitch for this thing would be? (How the person reacts to this spur-of-the-moment exercise is very telling. Are they able to go with the flow and think on their feet? Are they able to reframe their thinking?) 

By far the most over-hyped KPI is total pipeline created. This is certainly a key metric to track week over week as a health check, but it provides little insight into what's actually going on. The problem with total pipeline created, is at no point should the conversation end with that KPI. If it's low - why? If it's high - why? Was it one large opp? Was it a bunch of baby opps? Was it quality pipeline? Was it from one AE/Segment/Business Unit - or is everything firing on all cylinders? At best it provides directional guidance to tune into major variances and inspect. At worst it provides false confidence in a pipeline that won't get you to goal. Typically addressing total pipeline creation falls into one of two camps: 1. Mention & move on. These are meetings where the metric is called out, compared to last week and it's either * Good - "great job, let's see if we can stretch this 10% higher next week" * Bad - "we really need to prioritize pipe gen this week. Get on it." 2. Paralysis by analysis. These meetings show the metric, and then dive into 40 slides with individual permutations of how everything performed over the past week; leading to information overload and very little insight into what actually needs to change. This is why instead of just tracking total pipe creation - we want to take a three-pronged approach: 1. How are we tracking towards our pipeline generation goal (which is a leading metric against future bookings)? 2. Identify the factors that are contributing to the current results. 3. Define strategies to optimize the path to goal The standard discussion described above hits the first objective, skips number 2, and the only strategy is often "do more." We could write an entire post on steps 2 and 3, but here are a few variables that can take your basic "total pipeline creation" reporting to the next level * # of opportunities created & average opportunity value. This controls for the one big opp skewing results. You generally want more big deals, but don't want to have to rely on only one big deal to hit the goal. This helps monitor quality & quantity. * Split by region/segment/AE's - this allows you to identify people and parts of the business that are doing well and understand why (do more of it, share learnings, double down). It also ensures that those who aren't doing well don't hide behind overall success of the business and get neglected. We want to identify why they're struggling, and ideally get them unstuck to improve performance. * Pipeline by opportunity source - attribution can lead to some sticky conversations, but tracking where the pipeline is coming from is necessary to improve the overall output. This isn't meant to start a blame game, but you can't optimize something you don't measure. So if AE's, SDR's, Marketing, Partnerships, or PLG is slacking - what can we do about it? If something is working incredibly well - how can we do more? * Pipeline conversion metrics - how is the pipeline that's coming in converting through the funnel to closure? Are disco to demo conversion rates improving, declining or staying the same? What about win rate? Any new trends where we should ride the wave? Anything that's not working which we should stop doing? These metrics will give you a much deeper understanding of the factors that contribute to current results and lay a strong foundation so you can define strategies to help optimize results. With a strong team and partners in marketing, partnerships, SDR and RevOps leadership - you're a brainstorming session away from having your best pipeline generation quarter yet.