What is your 30-60-90 day plan when you go into an org with the intention of setting up a customer success function for the first time?
First 30 Days: Assessment & Foundation
Deep customer discovery: Interview 15-20 key customers across segments to understand their success metrics, pain points, and where they need support
Internal stakeholder alignment: Meet with Sales, Product, and Support to understand current customer handoffs and identify gaps
Data assessment: Evaluate what customer data we currently capture and what systems we'll need for proper CS measurement
Hire first CS Manager: Bring on someone with experience building CS programs who can help scale the team
Define initial success metrics: Create preliminary health scores based on product usage, support tickets, and renewal indicators
30-60 Days: Process & Playbooks
Launch pilot program: Select 15-20 customers for high-touch CS engagement to test approaches
Develop onboarding playbook: Create a structured process to accelerate time-to-value for new customers
Build QBR framework: Design a quarterly business review template that demonstrates clear value
Implement health scoring system: Roll out automated customer health tracking to identify at-risk accounts. Use tools like Staircase.ai to determine relationship gaps, sentiment issues and churn risks.
Develop escalation paths: Create clear protocols for handling customer issues that require cross-functional support
Hire 2-3 additional CSMs: Begin scaling the team with focus on specific customer segments
60-90 Days: Scale & Optimization
Expand program coverage: Roll out the CS model to a broader customer base with a tiered approach (high-touch, medium-touch, tech-touch)
Launch proactive intervention program: Begin outreach based on early warning indicators from health scores
Develop customer advocacy program: Identify champions and create pathways to testimonials, case studies, and referrals
Implement success planning: Create joint customer roadmaps with clear milestones and value indicators
Establish ROI framework: Develop clear metrics showing CS impact on retention, expansion, and overall revenue
Present CS roadmap: Share 6-12 month plan with executive team including resource requirements and expected outcomes
Related Ask Me Anything Sessions

LinkedIn Head of North America Customer Success, LinkedIn Talent Solutions, Steph Gerpe on Establishing the Customer Success Function

Gainsight Senior Director of Customer Success, Meenal Shukla on Establishing the Customer Success Function

Gainsight Director of Customer Success, Meenal Shukla on Customer Success 30 / 60 / 90 Day Plan
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